OUR REALITY IS OUR ART.

Advocates

for creatives.

Advocates
for creatives.

That’s who we are. We’re on your side. For real, tho.
That’s who we are.
We’re on your side. For real, tho.

ABOUT US

MEET THE FOUNDERS

Jake Niemi

Co-Founder, Co-CEO
Head of A&R Consultancy

Co-Founder, CEO and A&R Consultant of AVRIALITY Inc.™ (“Our Reality”), Jake Niemi directly consults numerous top-level key players in the music industry: Senior Directors of A&R and other decision -makers at major labels, subsidiaries and publishers. As an Independent A&R Consultant (since 2016), he only forwards what he considers the very best music and artists that cross his desk.

An experienced Songwriter and Producer himself whose own music has been on-hold with A List recording artists, Jake knows the struggle is real for independent musicians and is passionate about helping making a difference in the music business. His motto for A&R Consultancy is, “Be who you needed when you were younger.”

Jake attended the University of Michigan Music Academy and the world-renown music/arts academy Interlochen, alongside alumni that went on to become celebrities.

Many prior years of experience in Mainstream Radio, Marketing (both Traditional and Digital) and Journalism give him a broader perspective of the components necessary to maximize the potential of a successful artist band strategy.

Jake is also an Artist Manager (alongside Luiz Matheus) for a handful of select creatives, comprehensively and holistically working directly on such projects ongoing.

Luiz Matheus Santopaolo

Co-Founder, Co-CEO
Head of Music Business Consultancy

Luiz Matheus is a lover of the arts and an advocate for creatives. Putting talented, creative minds together to nurture exciting projects is his passion.

Brought up in a family of Brazilian artists, he was blessed to have attended an American school with a very strong music program which sparked & fueled his love for music. He’d immerse himself for hours every day playing classical and jazz repertoire as a flautist and saxophonist, and he also made symphonic arrangements for the High School orchestra to play.

Later, Wilfrid Laurier University awarded Luiz with a full scholarship to take their Bachelor of Music (Honors) program. It was a fantastic academic environment, he studied flute performance, music composition, music theory, music history.

But Luiz quickly realized that his life’s real mission is to support great artists. So, he took a Music Business Management course at Harris Institute, ranked as Canada’s #1 Music Business university. He majored with honors.

In 2013, he began managing his first talent, a Dance music producer. It was a great learning experience and this artist went on to produce & co-write 4 chart-topping #1s hits in Russia a few years later, in 2019. That’s right, four #1s all within a year!

But things really took a life-changing turn in 2016 when Luiz joined forces with Jake Niemi, an independent A&R consultant who is an expert on hit songwriting techniques and talent development. After careful planning, together they launched AVRIALITY™ (pronounced “Our Reality”).

At AVRIALITY™, we believe Our Reality Is Our Art™ and that artist development should involve a holistic approach, treating the whole person including all aspects of artist image, brand, research, song analysis/formula, analytics, demographics, with emphasis on mental health support.

Also in 2016, Luiz started an undergraduate Law course to further expand his skills as a professional in the music industry, and he now works at the most prominent Music Law firm in Brazil, OVSA (www.ovsa.adv.br).

So that’s where Luiz Matheus is today in his career — focusing on Music Business and Music Law, in order to fulfill his mission to help talented artists legitimately advance in their careers in a faster and safer way.

It’s go time.

RESERVE YOUR FREE REVIEW NOW.

RESERVE YOUR 
FREE REVIEW NOW.

Let our A&Rs evaluate your music and project in real time.
Scheduling* this short, casual meeting takes seconds, risk-free.


* Limited spots available.

Let our A&Rs evaluate your
music and project in real time.

Scheduling* this short, casual meeting takes seconds, risk-free.

* Limited spots available.

Sorry, all Free Music Review slots are currently filled.
Click below to schedule a Paid Consultation.

Sorry, all Free Music Review
slots are currently filled.

Click below to schedule a
Paid Consultation.

Nothing To Lose. A Future To Gain.

Nothing To Lose.
A Future To Gain.

100% FREE initial consultation. Zero obligation. No credit card required. Ask about our Limited Budget Options. Non-Realtime Submissions and forwarding outside of Consultancy are always FREE. Terms of Service apply. Limited time offer. Subject to availability. For more info, view our FAQ or Contact Us.

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