As Co-Founder, CEO, and Head of A&R Consultancy of AVRIALITY™ (“Our Reality”), Jake Niemi directly consults numerous top-level key players in the music industry — including, but not limited to: Senior Directors of A&R and other decision-makers at major labels, subsidiaries and publishers.
As an Independent A&R Consultant (since 2016), he only forwards what he considers the very best music and artists that cross his desk.
Companies such as Universal Music Group (LA), Universal Music Publishing Group (NYC), Atlantic Records (LA) and Atlantic Records (NYC), among others, have trusted Jake’s ears since the mid 2010s.
Senior Directors of A&R at these heavy-hitting labels have directly enlisted Jake’s involvement in their discovery of songs and artists for signing consideration.
An experienced Songwriter and Producer himself whose own music has been on-hold with A List recording artists, Jake knows the struggle is real for independent musicians.
He is passionate about aiding them in their creative and career development — regardless of whether their goal is a record deal or publishing deal, or to remain independent.
His motto for A&R Consultancy is, “Be who you needed when you were younger.”
Around 2016, Jake discovered and decoded the secret hidden formulas found in popular music — not only in every single #1 song topping the recent Billboard charts, but found in music dating all the way back to Beethoven.
With this invaluable, esoteric information at his newfound disposal, he went on to create a groundbreaking, proprietary system which completely unlocks and outlines these secret formulas for music creators.
Revealing this system — now known as The Holy Grail Songwriting Method™ — to songwriters, producers and recording artists has become an absolute labor of love, for him, and an absolute game-changer for the musicians he consults.
Jake attended the University of Michigan Music Academy and the world-renown music/arts academy Interlochen, alongside alumni that went on to become celebrities.
A decade of prior experience in Mainstream Radio, Marketing (both Traditional and Digital) and Journalism has helped give him a broader perspective of the components necessary to maximize the potential of a successful artist brand strategy.
Jake is also an Artist Manager (alongside Luiz Matheus) for select creatives, comprehensively and holistically working directly on such projects ongoing.
Luiz Matheus is a lover of the arts and an advocate for creatives. Putting talented, creative minds together to nurture exciting projects is his passion.
Brought up in a family of Brazilian artists, he was blessed to have attended an American school with a very strong music program which sparked & fueled his love for music. He’d immerse himself for hours every day playing classical and jazz repertoire as a flautist and saxophonist, and he also made symphonic arrangements for the High School orchestra to play.
Later, Wilfrid Laurier University awarded Luiz with a full scholarship to take their Bachelor of Music (Honors) program. It was a fantastic academic environment, he studied flute performance, music composition, music theory, music history.
But Luiz quickly realized that his life’s real mission is to support great artists. So, he took a Music Business Management course at Harris Institute, ranked as Canada’s #1 Music Business university. He majored with honors.
In 2013, he began managing his first talent, a Dance music producer. It was a great learning experience and this artist went on to produce & co-write 4 chart-topping #1s hits in Russia a few years later, in 2019. That’s right, four #1s all within a year!
But things really took a life-changing turn in 2016 when Luiz joined forces with Jake Niemi, an independent A&R consultant who is an expert on hit songwriting techniques and talent development. After careful planning, together they launched AVRIALITY™ (pronounced “Our Reality”).
At AVRIALITY™, we believe Our Reality Is Our Art™ and that artist development should involve a holistic approach, treating the whole person including all aspects of artist image, brand, research, song analysis/formula, analytics, demographics, with emphasis on mental health support.
Luiz also has a Law degree, to further expand his skills as a professional in the music industry, and he worked for 4 years at the most prominent Music Law firm in Brazil, OVSA (www.ovsa.adv.br).
So that’s where Luiz Matheus is at today in his career — focusing on Music Business and Music Law, in order to fulfill his mission to help talented artists legitimately advance in their careers in a faster and more protected way.
It’s go time.
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